Although I haven’t had a chance to read thoroughly Pope Francis’s new apostolic exhortation, Evangelii Gaudium, this paragraph in the opening section caught my eye:

Lastly, we cannot forget that evangelization is first and foremost about preaching the Gospel to THOSE WHO DO NOT KNOW JESUS CHRIST OR WHO HAVE ALWAYS REJECTED HIM [emphasis in the original]. Many of these are quietly seeking God, led by a yearning to see his face, even in countries of ancient Christian tradition. All of them have a right to receive the Gospel. Christians have the duty to proclaim the Gospel without excluding anyone. Instead of seeming to impose new obligations, they should appear as people who wish to share their joy, who point to a horizon of beauty and who invite others to a delicious banquet. It is not by proselytizing that the Church grows, but “by attraction”.